Making the Most of your Website

“If you build it, they will come”….or not….

Often, people are under the mistaken impression that if they build a website, they’ll suddenly get a bunch of people visiting their site wanting whatever they have on offer. Unfortunately, we’re not living in a crazy movie-like world and it takes a lot more work than that. It’s important to have a well designed site – that will help with search engine ranking and any web designer worth their weight will know all the most effective way of optimising your site for SEO (Search Engine Ranking) but there’s only so far that will go.

Below are some tips I hope you will find helpful and while predominantly aimed at businesses, the general principle applies to all websites.

Let People Know!

When you have invested in a website, you need to make sure that it reaches the widest possible viewing population. In addition to having your website listed in all the major search engines, you need to consider the following:

Add your website address to:

  • Business Cards
  • Letterheads
  • Brochures
  • Invoices
  • Yellow Pages Advertisements
  • Newspaper Advertisements
  • Radio Advertisements
  • TV Advertisements
  • Signage On Your Vehicles
  • General Signage
  • Outgoing Emails
  • Online Business/Community Listings
  • Related Websites (banner advertisements may work well)
  • Phone on-hold messages & answering machines
  • Links on other relevant websites

Whenever people see your business name they should see your website address as well.

You may also consider offering periodic special offers to members of the community who visit your website.

Keep it Up to Date

Aside from a professional look, the thing that contributes most to making a successful website is keeping the information fresh. You should think about updating your website at least once a month with any new information available. Stale information won’t bring people back to your site and it won’t bring search engine spiders either.